studio gid is an interdisciplinary creative studio for exhibition design and temporary architecture in Munich. We design effective spatial concepts for exhibitions, trade fairs, showrooms and events.

We look back on an exclusive launch event for the new C.P. Company x adidas SPZL collection at DELPHI LUX Berlin.

Our contribution: the design and production of bespoke product presentations that seamlessly blended into the unique atmosphere of the venue.

The limited space on site called for tailored solutions that highlighted the new collection without taking up too much room. Temporary walls clad with translucent panels perfectly complemented the charm of DELPHI LUX. Meanwhile, the “floating,” double-sided illuminated grid plates added an urban street-style flair to the shoe presentation – an ideal way to showcase the adidas SPZL x C.P. Company collection.

3000 square meters, 3 days setup time, maximum flexibility with the highest degree of modularity—the requirements for the newly designed adidas exhibition booth at the Berlin Marathon 2024 demanded custom solutions beyond traditional exhibition construction.

Flex Module
With the “Flex Module,” studio gid has developed a modular plug-in system made of stainless steel, offering over 33 unique configurations for product presentation.
The modules can be used as single- or double-sided product displays. Special plug-in connections allow for quick assembly and disassembly with minimal storage space required. Thanks to durable, rust-free stainless steel frames, the system remains long-lasting and low-maintenance.

Footwear Wall
The modular footwear wall offers versatile setup options, such as a cube with integrated storage space or as a wall extending up to 21 meters in length.

Highlight Presentation & Orientation
The visibility of selected products is enhanced through highlight presentations within the Flex Modules. Elevated presentation surfaces, flexibly positionable price and size labels, as well as suspended ceiling elements, ensure clear orientation and blend aesthetics with functionality.

In the interactive mobile exhibition “Step by Step Through Cancer Prevention,” visitors can discover how to effectively reduce their cancer risk through 12 targeted recommendations at six stations.

Cancer prevention is a long-term process — more of a hike than a short walk. The polygonal shapes of the stations represent a stylized mountain chain, inviting exploration of the content in a playful way. Interactive elements ensure that the topic is presented in a light and engaging manner.

For the implementation, stainless steel frames with glass bead blasting were equipped with directly printed acrylic and aluminum composite panels. The frames protect the panels from impacts and scratches and are durable and robust.

The exhibition can be loaned to institutions and companies. The stations can be flexibly arranged based on spatial conditions—either as free-standing sculptures or in a row.

The entire exhibition can be packed into two wheeled boxes for transport. Only a hex key is needed for setup and takedown.

For the UEFA EURO 2024, adidas created the temporary soccer hub “Home of adidas Football” on a 20,000 square meter area in front of the German Reichstag. This immersive soccer city was specially designed for fans, allowing people from all over the world to celebrate their enthusiasm and passion for the sport together for a month.

In collaboration with act.3, studio gid designed one of the container architectures: the ADISTUDIO.

The facade features a vertically positioned container clad with screens, serving as a visible landmark from afar. The four distinct rooms of the ADISTUDIO surround a central patio, providing light and ventilation. Each room offers its own unique atmosphere, with openable walls that invite interaction and provide exciting views. Among other activities fans can personalize their adidas products or get styled in the barber shop.

Coinciding with the 2024 Summer Olympics in Paris, the open-air exhibition “Olympic Gold for Potsdam” opens in Potsdam. The photo exhibition, initiated to honor past and future gold medalists from the state capital, showcases captivating images of sports history, taken by Potsdam photographer Eberhard Thonfeld.

studio gid developed an exhibition architecture that meets the special requirements of the exhibition site. Although no longer in use, the Old City Canal in Potsdam resembles a small biotope more than an exhibition space in its condition. During rainfall, it becomes submerged and is occasionally flooded for specific events to serve as a venue for water sports events by Potsdam’s canoeists.

To accommodate this unique location, studio gid designed a temporary exhibition on stilts that withstands all water conditions through its choice of materials and construction. It is a walkable gallery made of scaffolding, clad with two layers of differently printed banners.

The outer layer piques the curiosity of the viewers: it is translucent, offering glimpses of the interior and displaying large, emotional close-ups of the athletes. The inner layer is opaque, enabling high-quality presentation and focused viewing of the images from within.

The varying densities of the banner layers and the special construction create a dynamic interplay of light and shadow. The images and views overlap, producing intriguing impressions and a light, joyful atmosphere.

»Adidas Footwear Area«
Berlin Marathon Expo 2023
Flughafen Tempelhof, Berlin
adidas AG
Exhibition Design, Graphics

Footwear Area
The footwear area was the center of the Adidas presentation for the Berlin Marathon 2023, which presented brand new shoes, breathtaking records and the extraordinary Adios Pro Evo 1. The centerpiece of the Footwear Area is the Footwear Wall, which together with corresponding hanging elements reaches a height of 7 meters. We would like to thank our partners act.3 and Sileo Craft, who were largely responsible for bringing our exhibition design to life.

»Long Night of Science«
Berlin & Potsdam, 2023
Lange Nacht der Wissenschaften e.V.
Campaign conception & implementation, graphic design

At “Lange Nacht der Wissenschaften” (Long Night of Science) in Berlin, more than 50 scientific institutions present their work in more than 1,300 program points. Given this diversity, studio gid developed a unique communication campaign based on algorithmic art. In cooperation with P3 Projekt, Medienlabor and elekktronaut, the campaign addresses the broad range of topics and institutions.

Generative Key Visuals
Generative Key Visuals” are at the heart of the campaign: particles moving in different rhythms form a symbolic globe, illustrating how each science expands our collective knowledge through its unique view of the world. The particles are controlled and modified by different “operators” within the software used (TouchDesigner), representing the diversity of scientific approaches.

Color system
The campaign uses 18 different variants of the generated images, divided into six different color sets. Each color set is associated with a specific district, allowing the campaign to visually connect to the venue and paint a unified yet diverse picture of the event.

Equal representation of all scientific fields
With the concept of “Generative Key Visuals,” studio gid focuses on the ongoing process of discovery and constant development in science. Instead of highlighting specific scientific fields, the diversity of over 50 participating scientific institutions and their more than 1,300 program items is presented.

Cross-media presence
The diversity generated by the “Generative Key Visuals” enables a broad presence in diverse media formats. Whether print, digital or video, the flexible design enables a consistent and appealing presentation across all channels.

Design and technology
studio gid and elekktronaut’s work for the “Long Night of Science” demonstrates how design and technology can work together to communicate complex messages in innovative ways. By using “Generative Art”, studio gid shows a possible way to visually represent the diversity and complexity of science.

Footwear Experience Area
As the main sponsor of the Berlin Marathon, it was a key focus for adidas to present the latest running shoe innovations and sole technologies in a special way.
Therefore studio gid conceived and designed a 340sqm “Footwear Experience Area” as part of the adidas presentation at Tempelhof Airport. The exhibition architecture and graphics we developed were implemented together with our partners act.3 und Sileo Craft to create a unique experience area, which was visited by more than 50,000 people in three days during the Marathon Expo.

Display steles
The shoe and sole technologies are communicated on a series of eight, 7m high stelae, of which 3 are LED video modules. The size of the stelae creates a powerful long-distance effect. When the visitors take a closer look, more in-depth information is conveyed: Illuminated showcases are embedded in the stelae, in which the specific shoe models are presented and explained, like exhibits in a museum.

Test & Try
At a “Tec-Tool” developed by Die Firma J. Oed GmbH, information on the individual technologies can be accessed interactively. In the “Test & Try Area”, running shoes can be tested on treadmills including video-supported gait analysis.

Can the entire knowledge of physics be represented in the meta-model “Cube of Physics”? Does it possibly even contain the key to the theory of all?
The exhibition project “Cube of Physics” of the Institute of Physics in cooperation with the Institute of Cultural Studies deals with these and other questions.

The “Cube of Physics” can be explored and understood by exploring the spatial sculpture and the media station.
The exhibition will be opened on the Science Campus in Adlershof during the “Long Night of Science 2022” as part of the research group’s accompanying program.

“Physics Sculpture”
The meta-model of the “Cube of Physics” has been transformed into a large-scale sculpture. The cube is one of the five Platonic solids (polyhedra of highest possible symmetry). For the shaping of the sculpture the platonic body which is dual to the cube was chosen – an octahedron. By unfolding the octahedron, all relevant surfaces become clearly visible and invite visitors to explore the meta-model via the stairs and the gallery up to the heights.

Virtual Cube
To make the meta-model accessible, a web application was programmed and integrated into the media station. The subject matter is explained here step by step. While the user is guided chronologically, linearly during “Intro Mode”, he can call up more detailed content with the help of a virtual cube during the interactive “Explore Mode”.

https://cube-of-physics.org/

The temporary exhibition in the foyer of the Grimm Center shows an excerpt from the interdisciplinary explorations of sound and the possibilities of its visualization taking place at the cluster. It is about the relation of perception, representation and knowledge.

“Sound-Knowledge-Apparatus”
In the spatial installation “Klang-Wissen-Apparat” (Sound-Knowledge-Apparatus), which consists out of ten exhibits, a kaleidoscopic view on the experience and processing of sound is taken. The emergence, fluctuation, transformation and fixation of sound is explored or visualized and made tangible on various levels of perception. The exhibits are embedded in the natural and cultural science context of sound research and experimentation through cross-references and quotations.

The exhibition furniture stands portal-like in the foyer of the Grimm Library, so that library visitors are automatically drawn to it. At the same time, the object ties in with the existing architecture by referencing the proportions and colors of the foyer.

Interaction
At interactive stations, visitors can take part on an audio walk, draw water patterns with a frequency controller, form light lines with their voice, make metal plates vibrate and sound through electromagnetic voltage, or immerse themselves in sound-sensitive light spaces.