studio gid is an interdisciplinary creative studio for exhibition and communication design. We create impactful experiences for spatial, digital and print projects.

adidas @ Berlin Marathon
»Footwear Experience Area«
Berlin Marathon Expo 2022
Tempelhof Airport, Berlin
adidas AG
Exhibition Design, Graphic Design

Footwear Experience Area
As the main sponsor of the Berlin Marathon, it was a key focus for adidas to present the latest running shoe innovations and sole technologies in a special way.
Therefore studio gid conceived and designed a 340sqm “Footwear Experience Area” as part of the adidas presentation at Tempelhof Airport. The exhibition architecture and graphics we developed were implemented together with our partners act.3 und Sileo Craft to create a unique experience area, which was visited by more than 50,000 people in three days during the Marathon Expo.

Display steles
The shoe and sole technologies are communicated on a series of eight, 7m high stelae, of which 3 are LED video modules. The size of the stelae creates a powerful long-distance effect. When the visitors take a closer look, more in-depth information is conveyed: Illuminated showcases are embedded in the stelae, in which the specific shoe models are presented and explained, like exhibits in a museum.

Test & Try
At a “Tec-Tool” developed by Die Firma J. Oed GmbH, information on the individual technologies can be accessed interactively. In the “Test & Try Area”, running shoes can be tested on treadmills including video-supported gait analysis.

Exhibition with interactive media station
Lise-Meitner-Haus, Institute of Physics (HU)
Cluster of Excellence »Matters of Activity«, Humboldt-Universität zu Berlin
Exhibition Design, Graphic Design, Web Design

Can the entire knowledge of physics be represented in the meta-model “Cube of Physics”? Does it possibly even contain the key to the theory of all?
The exhibition project “Cube of Physics” of the Institute of Physics in cooperation with the Institute of Cultural Studies deals with these and other questions.

The “Cube of Physics” can be explored and understood by exploring the spatial sculpture and the media station.
The exhibition will be opened on the Science Campus in Adlershof during the “Long Night of Science 2022” as part of the research group’s accompanying program.

“Physics Sculpture”
The meta-model of the “Cube of Physics” has been transformed into a large-scale sculpture. The cube is one of the five Platonic solids (polyhedra of highest possible symmetry). For the shaping of the sculpture the platonic body which is dual to the cube was chosen – an octahedron. By unfolding the octahedron, all relevant surfaces become clearly visible and invite visitors to explore the meta-model via the stairs and the gallery up to the heights.

Virtual Cube
To make the meta-model accessible, a web application was programmed and integrated into the media station. The subject matter is explained here step by step. While the user is guided chronologically, linearly during “Intro Mode”, he can call up more detailed content with the help of a virtual cube during the interactive “Explore Mode”.

https://cube-of-physics.org/

Lecture and Event Series
Literarisches Colloquium Berlin e.V.
Freie Universität Berlin
Visual Identity, Graphic Design

The event TRANSLATION GAMES, conceptualized by Dr. Anna Luhn and Dr. Lena Hintze from the Cluster of Excellence “Temporal Communities: Doing Literature in a Global Perspective” was organized in cooperation with TOLEDO and the Literarisches Colloquium Berlin.
It is dedicated to the results of a special literary experimental arrangement. Translators and artists from various disciplines were invited to take an excerpt from the poem “Renga” by Octavio Paz et al., which is based on the form of the traditional Japanese chain poem, as the starting point for their own translation experiment.

The combinatorial folding map was made to accompany the digital event as an interactive publication.

Combinatorial folding map
The combinatorial folding map, on which the contributions of all participants are interpreted visually in whole or in part, enables users to make their own way through Renga and its transmissions, interpretations and rewritings.
New combinations can be invented and the different translations can be brought into contact with each other. Hierarchies between original and translation, between origin and continuation, dissolve in the manifold possibilities of arrangement: separable by folding, all Renga variants are nevertheless connected by the material.

Puzzle
By using special folds, the individual contributions, each scattered on four tiles across the map, can be reassembled; a floral symbol system inspired by the Japanese card game “Hanafuda” (flower cards) assists in this process.

Interactive Exhibition
Grimm-Zentrum, University Library
Cluster of Excellence »Image Knowledge Design«, HU Berlin
Exhibition Design, Graphic Design

The temporary exhibition in the foyer of the Grimm Center shows an excerpt from the interdisciplinary explorations of sound and the possibilities of its visualization taking place at the cluster. It is about the relation of perception, representation and knowledge.

“Sound-Knowledge-Apparatus”
In the spatial installation “Klang-Wissen-Apparat” (Sound-Knowledge-Apparatus), which consists out of ten exhibits, a kaleidoscopic view on the experience and processing of sound is taken. The emergence, fluctuation, transformation and fixation of sound is explored or visualized and made tangible on various levels of perception. The exhibits are embedded in the natural and cultural science context of sound research and experimentation through cross-references and quotations.

The exhibition furniture stands portal-like in the foyer of the Grimm Library, so that library visitors are automatically drawn to it. At the same time, the object ties in with the existing architecture by referencing the proportions and colors of the foyer.

Interaction
At interactive stations, visitors can take part on an audio walk, draw water patterns with a frequency controller, form light lines with their voice, make metal plates vibrate and sound through electromagnetic voltage, or immerse themselves in sound-sensitive light spaces.

The cinematic face of the city of Potsdam
Open-air exhibition
EinheitsEXPO, Filmmuseum Potsdam
Potsdam, Film University KONRAD WOLF, P3 Projekt GmbH
Exhibition Design, graphic design

On the occasion of the 20th anniversary of German Unity, the host state Brandenburg is organizing a 30-day exhibition in Potsdam’s city center. As part of the EXPO contribution of the city of Potsdam, parts of a larger research project of the Babelsberg KONRAD WOLF Film University and Aarhus University will be presented in the exhibition “The Cinematic Face of the City of Potsdam”.

The city of Potsdam, with its internationally renowned studios in Babelsberg and over 100 years of film history, has been deeply influenced and shaped by cinema. This can be seen, among many other aspects, in the not inconsiderable number of streets named after filmmakers, which can be used to reconstruct the history and development of Potsdam’s identity as a film city.

Leitmotif
The exhibition design uses the streetlight as a leitmotif. Streetlights are omnipresent in public space and are used as a motif in many classic films. In Potsdam’s cityscape, the streetlamp is not only a light source, but also functions as a carrier of the street signs. Consequently each streetlight in the exhibition marks a street in Potsdam that is named after filmmakers.

Portraits
The design of the information panels and the selection of portraits of the filmmakers ensure that a spatial relationship is created between them and that visitors encounter the personalities more directly. The city maps on the floor panels refer to the original location of the street names in the urban space.

The exhibition was designed and realized in close cooperation with P3 Projekt GmbH .

Submission poster competition
Campaign concept #dagehtmehr
Deutscher Museumsbund
Campaign Concept, Graphic Design

Individual museums usually advertise their specific exhibition content. A campaign to attract all museums in Germany is more difficult: it must identify the common features of all museums and do justice to the diversity of their potential visitors.

Conceptual framework
People who do not regularly go to museums experience a key commonality: the visit interrupts the ordinary and opens up a new perspective.
The #dagehtmehr campaign starts at precisely this point. The everyday life of exemplary target groups is humorously sketched by three catchwords each. In the best case, this creates identity; otherwise, it attracts attention because it is evocative.

Visual
The everyday triad is visually ” interrupted ” by the call-to-action “let’s go to the museum”, which wraps around the type block and stands out from the background in complementary colors.

The design suggests to the viewer an eventful alternative to the familiar. It promises joie de vivre and variety.

This campaign draft was exhibited and published as part of the annual conference of the German Museums Association 2022. The mockups in real environments are for illustrative purposes only.