studio gid is an interdisciplinary creative studio for exhibition and communication design. We create impactful experiences for spatial, digital and print projects.

»Adidas Footwear Area«
Berlin Marathon Expo 2023
Flughafen Tempelhof, Berlin
adidas AG
Exhibition Design, Graphics

Footwear Area
The footwear area was the center of the Adidas presentation for the Berlin Marathon 2023, which presented brand new shoes, breathtaking records and the extraordinary Adios Pro Evo 1. The centerpiece of the Footwear Area is the Footwear Wall, which together with corresponding hanging elements reaches a height of 7 meters. We would like to thank our partners act.3 and Sileo Craft, who were largely responsible for bringing our exhibition design to life.

»Long Night of Science«
Berlin & Potsdam, 2023
Lange Nacht der Wissenschaften e.V.
Campaign conception & implementation, graphic design

At “Lange Nacht der Wissenschaften” (Long Night of Science) in Berlin, more than 50 scientific institutions present their work in more than 1,300 program points. Given this diversity, studio gid developed a unique communication campaign based on algorithmic art. In cooperation with P3 Projekt, Medienlabor and elekktronaut, the campaign addresses the broad range of topics and institutions.

Generative Key Visuals
Generative Key Visuals” are at the heart of the campaign: particles moving in different rhythms form a symbolic globe, illustrating how each science expands our collective knowledge through its unique view of the world. The particles are controlled and modified by different “operators” within the software used (TouchDesigner), representing the diversity of scientific approaches.

Color system
The campaign uses 18 different variants of the generated images, divided into six different color sets. Each color set is associated with a specific district, allowing the campaign to visually connect to the venue and paint a unified yet diverse picture of the event.

Equal representation of all scientific fields
With the concept of “Generative Key Visuals,” studio gid focuses on the ongoing process of discovery and constant development in science. Instead of highlighting specific scientific fields, the diversity of over 50 participating scientific institutions and their more than 1,300 program items is presented.

Cross-media presence
The diversity generated by the “Generative Key Visuals” enables a broad presence in diverse media formats. Whether print, digital or video, the flexible design enables a consistent and appealing presentation across all channels.

Design and technology
studio gid and elekktronaut’s work for the “Long Night of Science” demonstrates how design and technology can work together to communicate complex messages in innovative ways. By using “Generative Art”, studio gid shows a possible way to visually represent the diversity and complexity of science.

Footwear Experience Area
As the main sponsor of the Berlin Marathon, it was a key focus for adidas to present the latest running shoe innovations and sole technologies in a special way.
Therefore studio gid conceived and designed a 340sqm “Footwear Experience Area” as part of the adidas presentation at Tempelhof Airport. The exhibition architecture and graphics we developed were implemented together with our partners act.3 und Sileo Craft to create a unique experience area, which was visited by more than 50,000 people in three days during the Marathon Expo.

Display steles
The shoe and sole technologies are communicated on a series of eight, 7m high stelae, of which 3 are LED video modules. The size of the stelae creates a powerful long-distance effect. When the visitors take a closer look, more in-depth information is conveyed: Illuminated showcases are embedded in the stelae, in which the specific shoe models are presented and explained, like exhibits in a museum.

Test & Try
At a “Tec-Tool” developed by Die Firma J. Oed GmbH, information on the individual technologies can be accessed interactively. In the “Test & Try Area”, running shoes can be tested on treadmills including video-supported gait analysis.

Can the entire knowledge of physics be represented in the meta-model “Cube of Physics”? Does it possibly even contain the key to the theory of all?
The exhibition project “Cube of Physics” of the Institute of Physics in cooperation with the Institute of Cultural Studies deals with these and other questions.

The “Cube of Physics” can be explored and understood by exploring the spatial sculpture and the media station.
The exhibition will be opened on the Science Campus in Adlershof during the “Long Night of Science 2022” as part of the research group’s accompanying program.

“Physics Sculpture”
The meta-model of the “Cube of Physics” has been transformed into a large-scale sculpture. The cube is one of the five Platonic solids (polyhedra of highest possible symmetry). For the shaping of the sculpture the platonic body which is dual to the cube was chosen – an octahedron. By unfolding the octahedron, all relevant surfaces become clearly visible and invite visitors to explore the meta-model via the stairs and the gallery up to the heights.

Virtual Cube
To make the meta-model accessible, a web application was programmed and integrated into the media station. The subject matter is explained here step by step. While the user is guided chronologically, linearly during “Intro Mode”, he can call up more detailed content with the help of a virtual cube during the interactive “Explore Mode”.

https://cube-of-physics.org/

The event TRANSLATION GAMES, conceptualized by Dr. Anna Luhn and Dr. Lena Hintze from the Cluster of Excellence “Temporal Communities: Doing Literature in a Global Perspective” was organized in cooperation with TOLEDO and the Literarisches Colloquium Berlin.
It is dedicated to the results of a special literary experimental arrangement. Translators and artists from various disciplines were invited to take an excerpt from the poem “Renga” by Octavio Paz et al., which is based on the form of the traditional Japanese chain poem, as the starting point for their own translation experiment.

The combinatorial folding map was made to accompany the digital event as an interactive publication.

Combinatorial folding map
The combinatorial folding map, on which the contributions of all participants are interpreted visually in whole or in part, enables users to make their own way through Renga and its transmissions, interpretations and rewritings.
New combinations can be invented and the different translations can be brought into contact with each other. Hierarchies between original and translation, between origin and continuation, dissolve in the manifold possibilities of arrangement: separable by folding, all Renga variants are nevertheless connected by the material.

Puzzle
By using special folds, the individual contributions, each scattered on four tiles across the map, can be reassembled; a floral symbol system inspired by the Japanese card game “Hanafuda” (flower cards) assists in this process.

The temporary exhibition in the foyer of the Grimm Center shows an excerpt from the interdisciplinary explorations of sound and the possibilities of its visualization taking place at the cluster. It is about the relation of perception, representation and knowledge.

“Sound-Knowledge-Apparatus”
In the spatial installation “Klang-Wissen-Apparat” (Sound-Knowledge-Apparatus), which consists out of ten exhibits, a kaleidoscopic view on the experience and processing of sound is taken. The emergence, fluctuation, transformation and fixation of sound is explored or visualized and made tangible on various levels of perception. The exhibits are embedded in the natural and cultural science context of sound research and experimentation through cross-references and quotations.

The exhibition furniture stands portal-like in the foyer of the Grimm Library, so that library visitors are automatically drawn to it. At the same time, the object ties in with the existing architecture by referencing the proportions and colors of the foyer.

Interaction
At interactive stations, visitors can take part on an audio walk, draw water patterns with a frequency controller, form light lines with their voice, make metal plates vibrate and sound through electromagnetic voltage, or immerse themselves in sound-sensitive light spaces.

On the occasion of the 20th anniversary of German Unity, the host state Brandenburg is organizing a 30-day exhibition in Potsdam’s city center. As part of the EXPO contribution of the city of Potsdam, parts of a larger research project of the Babelsberg KONRAD WOLF Film University and Aarhus University will be presented in the exhibition “The Cinematic Face of the City of Potsdam”.

The city of Potsdam, with its internationally renowned studios in Babelsberg and over 100 years of film history, has been deeply influenced and shaped by cinema. This can be seen, among many other aspects, in the not inconsiderable number of streets named after filmmakers, which can be used to reconstruct the history and development of Potsdam’s identity as a film city.

Leitmotif
The exhibition design uses the streetlight as a leitmotif. Streetlights are omnipresent in public space and are used as a motif in many classic films. In Potsdam’s cityscape, the streetlamp is not only a light source, but also functions as a carrier of the street signs. Consequently each streetlight in the exhibition marks a street in Potsdam that is named after filmmakers.

Portraits
The design of the information panels and the selection of portraits of the filmmakers ensure that a spatial relationship is created between them and that visitors encounter the personalities more directly. The city maps on the floor panels refer to the original location of the street names in the urban space.

The exhibition was designed and realized in close cooperation with P3 Projekt GmbH .